We make chain lube
The best lube you can buy for adverse conditions and long rides, the sort of rides you do when conditions are not ideal. The sort of rides you don't do if you have to keep your bike in your living room.
Why we have a 'story'
We've always made chain lube, mostly because the lube you can buy in the store does not last for where and how we ride.
It's just myself and my lovely wife who make up the team.